I'm happy to announce I'm changing my print pricing for 2008 weddings. The new prices are "at cost" to encourage guests to make as many prints as their hearts desire. :)
The inspiration for the change is the amount of fun I've had ordering prints of my little niece who lives in Seattle. I've loved being able to order all of the photos her mom posts and having the bill only be a few dollars plus shipping.
Professional photographers are encouraged to mark up print prices because it adds to perceived value of the services. (read this) I'm not buying into that strategy anymore!!! All of my brides own their digital negatives so their is nothing stopping them from posting all of the images in an online gallery for friends to order. I'm making it so they don't have to go through the trouble! This does mean I'm giving up a couple of thousand dollars of print profits annually, but I'd rather have my photos in the hands of potential future customers.
What's funny is my boyfriend has been telling me to do this for 2 years. Babbling on about scarcity and abundance and how the internet changes the economics of such things (here's an article he sent me that tells part of the story), but i haven't really listened until now. :)